HEADLINES Pipeline Interactive Teams Up With Casio On New Web Site Design For Oceanus LEBANON, Pa. (June 17, 2005) - Pipeline Interactive recently launched a web site to introduce Casio Inc.'s newest watch line called Oceanus.   Oceanus represents Casio's venture into a completely new market. As the world's first atomic chronograph watch collection, Oceanus targets male business professionals and offers them the newest functional technology combined with a refined style. A built-in atomic timekeeping feature, Casio's waveceptor technology, transmits data received from an atomic tower in Colorado multiple times a day. The technology allows the watch to deliver superior time and date accuracy even during Daylight Saving. A solar powered battery makes battery replacement simple.   “We're excited about our new Oceanus watch collection,” says Michael McCormick, On-line Marketing Manager for Casio Inc. “This web site will really be the consumer's first touch point with the product, and given Oceanus' high tech features, it is important that the web site communicate that by creating a rich user experience”.   “Casio has always been able to rely on Pipeline Interactive for critical applications and site launches”, he continues, “It was extremely important to partner with the right company to create the Oceanus experience from a technical standpoint.”   Betsy Noullet, creative director for Pipeline Interactive, observed a two-session focus group in New York city to help set the tone for the Web site's design. The groups provided input for branding materials, product feedback and consumer behavior that helped further develop marketing components inclusive of the www.oceanus-us.com site.   “The sessions were invaluable”, says Noullet. “The feedback really helped us to determine user friendliness and desires, and helped us to build a more compelling web site based on those needs.”   The Oceanus site, which released in June, includes a number of rich media components. One of the key site features involves a 360-degree animated tour of the watch. The tour is complemented by a number of interactive demonstrations showing the operation of the solar powered battery, tachymeter functions, chronograph and sapphire crystal features, and atomic clock synchronization. To experience the site visit www.oceanus-us.com.   About Pipeline Interactive   Pipeline Interactive, an interactive agency in Lebanon, PA, provides integrated, Web-centric solutions for clients. Those solutions cover a broad client base including business-to-business and consumer clients such as Casio, Arkema, Tyco Electronics, Penn National Insurance, Sylvan Learning Center, and Gertrude Hawk Chocolates. More information about Pipeline Interactive can be found on the Web at www.thepipeline.us or by calling 717-273-5665.